Human Factors & Vehicle Safety

Vehicle Safety Research a Significant Factor in UI's External Funding

University of Iowa President Sally Mason announced at a news conference last Friday (August 1) that external funding rose to $515.8 million in Fiscal Year 2014, a 1.9 percent ($9.5 million) increase over the previous year.  UI Vice President for Research and Economic Development Daniel Reed said research funding, which makes up a majority of external funding, rose 1.8 percent (or $7.3 million). And he said the funding portfolio is more diverse, reflecting gains in support for transportation and other basic research.


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Human Factors & Vehicle Safety

The Human Factors & Vehicle Safety Reseach (HF) program works to improve technology design through a better understanding of human behavior. The challenge is to match user needs with the optimal solutions—technological or otherwise.