Automotive Safety Research and Education Campaign - Narrative Report, Year 1

In January 2014, The University of Iowa (UI) and its partners began an automotive safety research program to develop and implement a national education campaign aimed at helping drivers understand safety systems and features in their vehicles . First year efforts were concentrated on conducting a first-ever National Survey to measure knowledge and understanding of advanced vehicle safety technologies and lay the foundation for a National Education Campaign targeted at 90% of the American driving public .

The three major components of the UI project are: (1) a National Survey; (2) a National Education Campaign; and (3) a series of automotive research studies . This report describes progress through the first year on all aspects of the project as outlined in the initial proposals . For ease of review, each component of the report follows the initial approved proposals .

To view the appendices to the report, click here.