Error message

Warning: Array to string conversion in __TwigTemplate_4d4cfc5d2615f351243b28f738c657b4->doDisplay() (line 224 of /app/vendor/twig/twig/src/Environment.php(418) : eval()'d code).

#FinTok and Financial Regulation

Social media platforms are becoming an increasingly important site for consumer finance. This phenomenon is referred to as "FinTok," a reference to the "#fintok" hashtag that identifies financial content on TikTok, a popular social media platform. This study examines new methodological possibilities for consumer financial regulation due to FinTok. It argues that FinTok content offers a novel and valuable source of data for identifying emerging fintech trends and associated consumer risks. As such, financial regulators should use FinTok content analysis - and social media content analysis more broadly - as an additional method for the supervision and regulation of consumer financial markets.

Aggarwal, N., Bondy Valvinos Kaye, D., & Odinet, C. #FinTok and Financial Regulation.