"Wow, That Was Funny": The Value of Exposure and Humor in Fostering Campaign Message Sharing
Campo, S., Askelson, N., Spies, E. L., Boxer, ., Scharp, ., & Losch, M. "Wow, That Was Funny": The Value of Exposure and Humor in Fostering Campaign Message Sharing. 10.1177/1524500413483456.