The PPC Transportation and Vehicle Safety Research Program has partnered with the National Safety Council (NSC) to educate consumers on how to best interact with these safety technologies to promote better, safer driving experiences through is a national campaign to help educate drivers on new vehicle safety technologies designed to help prevent crashes. These technologies range from increasing the stability and control of cars to providing warnings about crash threats to automatically intervening to avoid or reduce the severity of a crash.

The national educational campaign, which is set to launch this fall in Washington, DC, will include academic and consumer research, videos, graphics, animation, social media, a game, an app, advertising, and demonstrations using an advanced 2016 Volvo XC90 to educate drivers and stakeholders on eight technologies, which include:

  • Back-up cameras
  • Blind spot monitors
  • Forward collision warning
  • Anti-lock braking systems
  • Rear cross traffic alerts
  • Adaptive cruise control
  • Automatic emergency braking systems
  • Lane departure warnings

For more information on automotive safety technologies go to

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